First ‘Days of Mediterranean fruit’ were held in Mostar (Blagaj) at 19th of May 2022. Brand ‘Sweet cherry of Herzegovina’ was introduced. Unique message of the event was to stress importance of domestic production and need for added value to agricultural products. Gathering of the producers, work on branding and joined marketing will improve economic as well as ecologic sustainability. Those are also priorities and policies at the Federal government of Bosnia and Herzegovina it was said. Part of the event was also training on ICT in fruit production with special attention on sweet cherry. For more information check the Report_Viral at the Days of Mediterranean fruits in Blagaj.